Digital Marketing

To compete and stay relevant in a rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. Data-powered technology has made it possible for marketers to build a clearer picture of their target audiences than ever before, and in the hotbed of all this lies marketing artificial intelligence, more commonly referred to as marketing AI.

It is difficult to imagine the world without ‘Hey Siri’ and ‘Alexa book my appointment’ commands! We live in a world where half of the population goes to bed with a Smartphone and wake up surfing social media platforms or shopping websites and mobile apps. The world is so dependent on smart technology that every single decision ranging from which movie to watch during the weekend to where should you go for your next vacation is done after a comprehensive search on Google and other search engines.All these searches generates zetta bytes of data for marketers to monetize.

The top e-Commerce and digital business companies are investing hugely in Artificial Intelligence and using AI-powered Digital Marketing tool to target the right user at the right time. AI solutions and big data technology are being used to collect maximum and relevant information about the target audience, convert it into useful marketing insights and then create impactful digital marketing strategies to ensure clicks maturing into conversions.

Datanomial offers its expertise in implementing AI solutions into your marketing operations helping you derive maximum potential in terms of both profitability and executing efficient marketing campaigns. Our AI services can help you radically impact the target audience and give them a feeling of empowerment while making the buying decision.

We help businesses with :

• Hyper Targeted Advertising
• Predict Open Rate on their email campaigns
• “Inboxing” by identifying spam / not spam content
• Dynamic Pricing
• Recommender System
• Customer Segmentation
• Real-time Demand Forecasting